Just last week, a client gave me a website to integrate a payment gateway (Interswitch Webpay)  into his Virtuemart ecommerce website but to my surprise, this client was using the same template from JA with another of my clients doing the same payment gateway doing business in the same city.

Really, how unique is your business? What gives your competitors and edge over you? Or should I say “What gives you and edge over your competitors”? These are some of the important questions we need to consider when picking the right look/face (website) for our business on the internet.