Lazero° was coined from the words Latitude Zero Degrees (Latitude 0°) which is the equator, an imaginary line on the Earth's surface equidistant from the North and South Pole that divides the Earth into Northern and Southern Hemisphere.

The same way the Equator cuts across the earth, Lazero° cuts across every sector of business, providing solutions from simple websites to complex business management solutions for individuals, small businesses and multinationals.